__PROJECT__ Product Brief

Target user

Name the first user group and the situation in which they use the product.

Problem

State the current user problem without describing the implementation.

Primary v1 journey

Describe the one end-to-end journey that must work in the first release.

Success measure

Name an observable product or operating result.

Non-goals

• List behavior that will not enter v1.

Operating target

Name the deployment environment, availability expectation, and support owner.

Data classification

List public, internal, personal, sensitive, and regulated data handled by v1.

Constraints

• Record fixed platform, legal, budget, schedule, integration, or operating constraints.

Open decisions

• Link expensive-to-reverse choices that require a decision before implementation.